Toronto Eaton Centre Video Installation

The Eaton Centre closed it's old food court and opened a spiffy new one in an another part of the mall. Ove Design asked me to help with the look and feel of the materials that promote an exiting new Urban Eatery. Part of the solution was a video installation where subway riders enter the mall. This is one of 18 video's created by Brian T. Moore and myself. Numerous videos loop and run simultaneously on 18 screens mounted on a construction wall in the Eaton Centre during renovations. Imagery was a combo of Brian's original video and illustrations created for the multi-channel campaign. I was associate creative director on the overall project for Ove Brand | Design and brought Helios Design Labs in to collaborate on print visuals.


Paul Cade Paintings



OK, so I saw this really big dog....