Hillebrand Wine annually hosts two music festivals at it’s winery in Niagara-on-the-Lake. Young & Rubicam Toronto sought to create an unforgettable image that would link music and wine and provide ownership with an iconic image. Concept and art direction: Leif Nielsen.
What Stan did:
Creative direction and project management: presented to the agency a method of creating the image as real-to-life as though the wine poured out of the bottle and magically created an expressive saxophone. Selecting the perfect team of photographer Jean Desjardins and digital artist Bill Bart to combine talents that created a final image from hundreds of shots but that appears as though it is a freeze frame of a natural event.
The image has become the icon of the Hillebrand festival and continues to be successfully run in multiple levels of media.