Peller Estates - Hillebrand Artisan Event Poster

The Job: find an artist to illustrate the concept of a wine bottle as paint tube to appear on a poster for a Peller Estate Winery Artisan Event.

What Stan did:
The agency brief called for 2-D illustration. My thought, 'wouldn’t it be cool to actually roll up a glass bottle like an artist’s paint tube' started a search for a real method to do just that. Sourced a fearless creative glass blower and found Alfred who pulled off a batch of amazing versions using the wineries own bottles. No easy feat since wine glass isn’t made to be handled like this. Photographer Jean Desjardins did a great job shooting and digitally adding the label. Concept and art direction: Leif Nielsen.