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Trius - Consumer Magazine Campaign

 

What Stan Did: Illustration, Art Direction, Project Producer, Photography Manager, Print Producer

Stan painted the series of 3 initial illustrations that branded a premier line of wines for Peller Estates. Although the concept alludes to the possibility that the image would have been created by accidentally  spilled wine and a cork it wasn't expected that the actual paintings would actually be done in that manner. After experimenting in the studio he found that by actually using a wine cork the result was completely unique. Not an easy technique but an effective own-able outcome. The style and positioning called for a bigger 'roll-out' and Stan became instrumentally involved in the concept process as the campaign developed and many new paintings followed. Resulting campaign has created a solid identity for the brand under the ‘Art of Red’ theme and the illustrations have permeated every aspect of marketing the brand. Concept and Creative Direction: Leif Nielsen.

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